Mythic announces 1.5 million copies of Warhammer out to retailers

According to this Mythic press release, it looks like Warhammer is off to a good start sales-wise:

FAIRFAX, Va. – September 15, 2008 – Mythic Entertainment, an Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that the highly-anticipated MMORPG, Warhammer® Online: Age of Reckoning™ (WAR), will ship tomorrow to retail stores across North America, Europe, and Oceania in preparation for launch on September 18th. WAR set a company record for the most retail pre-orders placed by consumers for a PC title in EA’s 26 year history. Overall, the company has sold 1.5 million units of WAR to retailers.”

Worth noting that, according to Funcom, Age of Conan hit the million unit mark about three weeks after its launch.  In August, AoC subscriber numbers were in the 400,000 range.

What this says to me:

1. Great as World of Warcraft is, people are dying for something new and keep shelling out for what they hope will be the Next Big Thing.

2. The bar to keep subscribers is a lot higher these days.  Bug-free compelling gameplay that expands over time to keep players engaged is just the ante.  Promises and enthusiasm doesn’t cut it. 

So, grats, Mythic for years of hard work getting Warhammer out the door.  And grats again on some very nice initial sales numbers.  And good luck on all the hard work ahead to keep — and hopefully grow — that subscriber base.

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1 Response to “Mythic announces 1.5 million copies of Warhammer out to retailers”



  1. 1 WAR subscriber population > Fresno, California « Brave Pidge’s Gaming Adventures Trackback on September 26, 2008 at 12:26 pm

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